Saturday 29 September 2012

Is 3D Dredd?

Dredd, starring Karl Urban, has underperformed at the box office and the likely reason seems to be that the film is only shown in 3D - Last weekend, Dredd, brought in just $6.3 million in US domestic ticket sales. Not only was that well off the $50 million Lions Gate Entertainment  paid to produce the film, Box Office Mojo reports, but it was also about half the $12.3 million the original brought in during its opening weekend. We've seen this pattern throughout the summer. Big-name comic book films continue to win, but 3-D, as a group, has lost its luster. Animated 3-D winners Brave, from Disney's Pixar, and Madagascar 3: Europe's Most Wanted, each barely managed to get a third of viewers to pony up for 3-D showings, trade journal The Hollywood Reporter noted last July.

I was eager to see Dredd but I don't like 3D - not only do we lose almost 30% light but the process also gives me a headache and according to a recent report I am not alone, with 20% of people reporting that 3D leaves them with a headache. It is also a fact that  a typical 3D system can lose as much as 80 percent or more of the light from a 2D system on the same screen,

The Dredd 3D story is the same in the UK where Dredd haD a strong opening but ticket sales have tailed off dramatically for its second week.

I guess I'll wait for the 2D version of Dredd on DVD as I really do find 3D painful to watch.


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